This time a founder’s blog?
A blog on a company website is always a difficult matter. Should it be another advertising platform, should it convey content and knowledge, should it convey company culture and internal views or is it simply about ensuring that there are updates on the site so that algorithms recognise the site and classify it as good in order to display it high in the search results.
Anyone who has been following us for a while knows that we have already changed the blog a few times and somehow we were never really satisfied with it, archived content again and again, changed who from the team writes here, tried out different content. And above all, we kept creating longer breaks in posting.
At Guide and Lead, we have deliberately avoided inauthentic marketing. We don’t want a sales platform, but rather authentic connections. We want to say: “Hello, here we are” but without it becoming a stressful task with time pressure and the pressure of having to say something particularly wise right now.
As I’m currently on a long train journey from Budapest to Munich, I thought I’d have a look at the blog. I’m missing the personal connection right now, so I’ll just start writing short pieces of thought here over the next few days. Writing myself free. Write in.
And then see what happens.
Please bear with me. Or better still, let me know what you think.
It is great to read again from you. I personally like reading what feels like natural thoughts and not like brain washing being pushed on me. Keep it coming!